Given a random company and a random animal, is it possible to combine them into a brand? I was tasked with creating a brand for an airline using a hummingbird. After sketching multiple hummingbirds and their body parts, I was able to simplify one of them into a logo for this comany.

For the color palette, I wanted to incorporate some type of green since its a common color in both hummingbird feathers and their environment. I wanted to create something reminiscent of hummingbird hovering in foliage. Additionally, through my research on other airlines, I noticed many incorporated the color blue. As for the brand’s name, I chose to name it after the hummingbird captial of the United States.